July 22, 2010, according to the foreign media, when Apple’s iPad tablet PC is considered a new reading experience for consumers by the traditional publishing industry, some companies have already crossed the boundary between paper and digital media and plan to fight for the digital publishing battle.

Virgin Group, as one of the iPad-platform supporters, is planning to release the iPad-exclusive consumer magazine – Maverick in early October this year. It is only applicable to iPhone applications, not yet a Kindle, web and paper version.

Due to the excellent features like supporting HTML5 video, meta color photographs, complex interactive applications and enormous display screen, iPad definitely brings brand-new digital reading experience for mass customers. That is why this product is so popular in numerous consumers. As iPad keeps expanding its market share, the industry is also looking forward to the performance of Google Android and other upcoming tablet PCs.

Richard Branson indicates the advantage of iPad-exclusive magazine Maverick released by Virgin Group lies in the fact that there is no corresponding paper version. Because the traditional publishers they don’t want the extremely low price of electronic version to impact the higher price of paper version. That is also the reason why they can’t reduce the price of digital publications.

On the other hand, the rejection between iPad and Flash will restrict Apple’s growth unless iPad can earn more support from publishers than Android tablet PC, which relatively has bigger market shares.

You may be also interested in the conversion instead of restriction between Flash and iPad. Click here to learn how to convert flash SWF to MP4 for playback on iPad, iPod, iPhone etc.

SWF – short for “Small Web Format” or “Shockwave Flash”, is a kind of popular format intended to be small enough to publish various animations or applets on the web.

SWF has come under the control of Adobe and can be generated from within several Adobe products: Flash, Flex Builder (an IDE), as well as through MXML.

Early SWF format was praised because it created compact animations that were fast loading. Now, SWF files can incorporate sound and video and even bitmap files.

Major Advantages of SWF Format

1. SWF is vector based. This means that the graphics can be scaled easily, so they can be zoomed in or be fit onto different size screens, and the file will still look very clear and play very smooth (unlike bitmap animation).

2. SWF is fast loading. It was intentioanlly created small and light to display entertaining animations and could be reused by a player running on any system and which would work with slower network connections.

3. Easy and smooth compression. Like PNG format, SWF uses a non-patented lossless data compression method known as DEFLATE, which is the same algorithm used in the zlib compression library.

4. Supports transparencies (like PNG and GIF). SWF offers a variety of transparency options. With truecolor and greyscale images either a single pixel value can be declared as transparent or an alpha channel can be added (enabling any percentage of partial transparency to be used).

Major Disadvantages of SWF Format

With all the formats though come their disadvantages however, there are not many with SWF but a major one is compatibility. One can not play an SWF video unless it has Macromedia Flash installed on the computer.

Some Tips about SWF

Grab online SWF files for free and with ease.

Convert SWF files to pupolar video formats for playback on various portable devices.

You May also Want to Know

How to convert Word Files into Web-Ready SWF Documents or PDFs

How to Convert Flash(SWF) to MP4 for Playback on iPod