I guess you will be pissed off if there is a high way that claims to bring you to spot A, then diverting it to spot B without telling any of the drivers.

And sorry to say Digg is doing the same thing.

Digg is getting popular based on its ability to drive traffic to publishers’ websites, however, the thing is changed now.

The Digg users have noticed this odd change in the way Digg short URLs work: for those logged-out users visiting any content on Digg, they are not no longer redirected to the source of the content, instead, they are redirected to the landing page of digg.com itself.

Sources from Digg have confirmed the news is true by saying that “This is working as intented” and “This is not a mistake”.

This move definitely brings negative influence and may sour the relationships between Digg and its publishers. For example, the massive publishers may have thought they already created a link for their own content and it should send all the visitors to the intented destination, but it turns out that all they have done actually drives more traffic to Digg. It’s likely to damage the trust and hurt the confidence.

Worse, there are two further problems. First, Digg fails to inform the community of this change, therefore the publishers are still using short URLs to create links to their favorite websites without knowing that they are actually diverting their Twitter followers to Digg. Second, all the links created before are redirected to Digg.com now.